![]() ![]() Since then, Viber has introduced a range of features, including end-to-end encryption, group calls, and an API for chatbots, enhancing its user experience, according to Japan Today. recognized its potential and acquired Viber for $900 million in 2014. Japanese e-commerce giant Rakuten Group Inc. ![]() Initially launched in 2010 by Israeli friends as a solution for expensive international phone calls, Viber's popularity soared globally. Filipinos, known as the "text capital of the world," have seamlessly embraced Viber as their primary means of connecting with friends and family, including those residing abroad.ĭominance in the Philippines, Lagging in Japan With a user penetration rate of 71 percent, Viber has capitalized on the country's deep-rooted culture of text communication. That makes the Philippines a prime launching pad for new features along the Japanese company's path to becoming a "super app."Īccording to Viber CEO Ofir Eyal, Kyodo News noted that Viber's strong presence in the Philippines can be attributed to the country's cultural dynamics. Viber has become one of the country's most widely-used messaging apps in the Southeast Asian nation. Viber, a cross-platform messaging app owned by Japanese tech conglomerate Rakuten Group Inc., has gained immense popularity in the Philippines. ![]()
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